When a user types some words in a Search Engine like google to find out something, these words are known as Keywords.
If you want your website to be displayed on the first page of Google when a user searches for something you have to pay close attention in selecting the right keywords. Right keywords play a crucial part for both On-page and Off-page search engine optimization techniques.
Keywords must be used in the Title, Meta Keyword, Meta Description, Heading Tag, Bold Tag and the Content.
We need to know how people are looking for the products, services or information that we offer, to make it easy for them to find us. Implementing Keyword optimization will help our site rank above our competitors.
This is why developing a list of keywords is one of the first and most important steps in any SEARCH ENGINE OPTIMIZATION initiative. Keyword are directly connected when it comes to running a winning search marketing campaign. Because Keywords are foundational for all your other SEO efforts, it’s well worth the time and investment to ensure your SEO Keywords are highly relevant to your audience and effectively organized for action.
Why select keywords
Keywords are ideas and topics that define what our content is about. In terms of SEO, they’re the words and phrases that are used by search engines to deliver the best content for the user searching for something. Our goal when performing SEO techniques is to drive organic traffic to our site from the search engine result pages(SERPs), and the keyword we choose to target will determine what kind of traffic we get. Keywords are important because they are the linchpin between what people are searching for and the content we are providing to fill that need.
- Navigator: Navigational search queries are those that seek a particular website.
- Informational: Informational search queries come from consumers who are simply looking for specific information and have questions about a particular topic.
- Transactional: Consumers are ready to buy or make a transaction.
Keyword research is one of the important, valuable, and high return activities in the search marketing field. Ranking for the right keyword can make or break our website in terms of organic traffic.
It is not only about getting more visitors to your site but about getting the right kind of visitors. More traffic does not mean more conversion for your products or services. If the right kind of customer visits your site, he/she are more likely to convert as a lead.